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TidalWave Technology Limited, China’s Leading Online Precision Targeting Advertising Network, Announces the Closing of Series A Funding Led by CSV Capital Partners

Room 104, Building 18
No. 800 Huashan Road
Shanghai, China 200050

April 15, 2008

SHANGHAI, China – April 15, 2008 – TidalWave Technology Limited, a leading online precision targeting advertising network, today announced the closing of its Series A investment led by CSV Capital Partners (CSV). The Series A funding allows TidalWave to expand its partnership network, increase its sales presence, and enhance its advertising platform and precision delivery system.

TidalWave’s sophisticated technology analyzes contextual, behavioral, and demographics data to deliver precision-targeted advertising across its vast network of partners. The company’s ability to reach over 65 million consumers and its data driven performance marketing system allows advertisers to effectively connect with targeted audiences for unsurpassed results. TidalWave’s network partners benefit from its intelligent ad delivery system through increased ad inventory value and space monetization; and higher user relevancy and interaction.

“China’s online advertising market is poised to hit US$2.5 billion this year and the market is becoming increasingly fragmented,” reported Ms. Shirly Zhu, TidalWave’s spokesperson. “This is a tremendous opportunity for us as advertisers will demand more and more sophistication and ROI-driven results while network partners seek efficient revenue streams that maximize user value without compromising experience. CSV’s investment will allow us to continue increasing our network reach and to expand our sales presence to become an industry leader. We chose CSV as a partner for their demonstrated track record and the strong support they provide through both strategic guidance and operational value-add.”

“Precision-targeted advertising is relatively new to the China online advertising market but will be a key driver for future market growth,” said Mr. Earl Yen, Managing Director of CSV Capital Partners. “The founders have deep experiences in both traditional media and new media. Its patented technologies and innovative service offerings bring great value to advertisers and partners while enhancing users’ online experiences.”

In connection with CSV’s investment, Earl Yen will join TidalWave’s board of directors and Yongfei Zhao will become a board observer.

About TidalWave Technology Limited

TidalWave Technology Limited is a leading online precision targeting advertising network. The company uses sophisticated data driven analytics and optimization logics to precisely target its audience of over 65 million users. TidalWave’s intelligent ad delivery system produces ROI-driven results for advertisers while allowing network partners to realize increased ad value and space monetization. The company is headquartered in Shanghai.

About CSV Capital Partners

CSV Capital Partners (www.csvcp.com) is a private equity firm targeting early-stage growth capital investments in emerging companies with significant operations in Greater China. CSV’s partners combine extensive private equity, operating, and China market experiences to assist entrepreneurs in creating industry-leading companies. Headquartered in Shanghai, CSV offers access to high quality partners in Asia and the United States and an extensive network of resources to support its portfolio companies.

For more information: www.csvcp.com

 
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